Email Marketing.
Cut through the noise with emails that spark interest and inspire action.
Let's face it — we all get too many emails. That's why I strive to make every email count with compelling subject lines, captivating copy and eye-catching graphics for email campaigns that perform from that first open all the way to the final click-through.
Brand Launch Email
This email was for a promotional products supplier that was introducing a premium retail apparel brand to the market through an exclusive partnership. I focused the copy on educating readers about what makes this apparel brand unique, highlighting its superior craftsmanship, performance features and popularity among high-spend industries such as outdoor sports, hospitality and real estate. The email was paired with stunning lifestyle imagery that showcased the clothing styles in action, resulting in excellent engagement. The client reported a significant increase in orders and daily inquiries from those interested in investing in the brand. Additionally, due to the success of this email campaign, the client purchased additional email sends as well.
Product Focus Email
This email was for a printing equipment manufacturer who wanted to promote a series of full-color printers that outperformed current models on the market. To accomplish this goal, I wrote copy focused on the benefits these new models could provide customers compared to their current machinery, such as faster speeds and greater functionalities. Additionally, I advised our design team to incorporate vibrant colors and ink-like typography into the layout to convey to readers that this equipment specializes in full-color printing, even if they didn't read the text. This client has received great engagement from their email campaigns and shared that they were able to correlate sales directly to our marketing efforts.
Trend Focus Email
This email was for a promotional body care company that wanted to educate readers on how their products can be used to raise brand awareness with Gen Z and Gen Alpha, two demographics rapidly increasing in spending power. I wrote copy that explained how these consumer groups are imperative for brands to understand and appeal to now to convey a sense of urgency. Additionally, I advised on a design theme that visually illustrated the types of graphic trends that appeal to these demographics, such as bright, neon colors, abstract shapes and playful imagery. As a result, this email surpassed our average metrics and succeeded in capturing the attention of readers who want to stay on top of the latest trends.