Resume.
Experience
Advertising Specialty Institute
Director of Custom Content
July 2025 - Present
✸ Leads creative for an online content library of marketing materials including sales sheets, emails and social media
✸ Directs and executes content marketing campaigns including landing pages, emails, podcasts and webinars
✸ Supervises project execution and delivery to adhere to internal and external deadlines and requirements
✸ Analyzes campaign performance and identifies solutions to ensure optimal opens, clicks and downloads
Senior Manager of Content Marketing
April 2022 - July 2025
✸ Oversaw creative direction for content marketing campaigns, encompassing both digital and print advertisements
✸ Collaborated with clients to identify brand strengths and content strategies to maximize leads and engagement
✸ Partnered with internal design teams to review creatives and provide guidance on brand themes and key concepts
✸ Managed and mentored seasonal interns on effective content marketing strategies and copywriting best practices
Manager of Branded Content
Nov 2017 - April 2022
✸ Conceptualized and wrote multi-channel content marketing campaigns for web, email, social, print and video
✸ Consulted with clients to develop customized content marketing strategies specific to their brand goals
✸ Coordinated with design and production teams to ensure timely and successful project execution
✸ Evaluated campaign performance data to identify successful strategies and areas of opportunity
Unique Industries
E-Commerce Content Coordinator
July 2016 - Nov 2017
✸ Reviewed and edited team work to ensure grammatical correctness and accuracy of information
✸ Trained new writers on brand style guide, key selling points and optimal messaging strategies
✸ Researched upcoming industry trends to develop compelling titles and descriptions for new products
✸ Developed product and webpage copy for major e-commerce retailers such as Amazon, Walmart and Michaels
E-Commerce Content Writer
Nov 2015 - July 2016
✸ Researched and developed content for renowned licensors such as Disney, Nickelodeon and Dreamworks
✸ Crafted engaging product descriptions for items featured on Amazon, Walmart and Michaels
✸ Created meta data for online product listings, including title, description and taxonomy fields
✸ Collaborated with photography and merchandising teams to develop original blog on the Trolls movie franchise
NetElixir
Content Writer
Nov 2014 - Nov 2015
✸ Developed SEO-friendly site and blog content for internal company website and external client websites
✸ Researched and developed SEO meta tag recommendations specific to client requirements
✸ Coordinated and organized projects to meet deadlines and ensure a timely completion schedule
✸ Managed company Twitter account and created content posts for Facebook and LinkedIn
Education
Drexel University
Sept 2010 - June 2014
✸ Bachelor of Art in English
✸ Minor in Fine Arts
✸ Certificate in Creative Writing & Publishing
Cornell University
Jan 2021 - April 2021
✸ Certificate in Brand Management